From one e-commerce owner to another...

Our service comes from pain. We've run and failed in our own e-commerce businesses.

We still co-own the fastest-growing outdoor and hunting apparel brand in Scandinavia.

We know what it feels like to have your private financials leveraged due to bank cash overdraft just to maintain cash cycles...

Everything we do and say is based on our own failures, mistakes, and in-between successes. Millions of ad dollars burned and millions of our own money at risk.

We understand the pressure... Not only business-wise but more importantly in your personal life.

But they say great captains are made in rough waters & deep seas.

We are driven by the opportunity to help other brands succeed

We want to give brands an ethical advantage over the market leaders

We want to bring forward innovative products and solutions to this world.

Way too often it's not the best product and business that wins in the market.

We are here to change that.

Sincerely, Alex & Anders