From B2B To DTC Money Making Machine
By Anders Lawets
CEO & Co-founder
Case: E-com Clothing Brand
This company was struggling to meet their direct expenses as well as overhead costs due to Covid-19. Retailers and stores did not buy due to low demand, suppliers still demanded their money on time and investors essentially withdrew due to a volatile future…
In other words, they were screwed.
But the product is solid and the story is appealing, which is why we said (Dimél) “Let’s take it online, we’ll build a web shop for you, set up fundamental backend systems and be responsible for your online marketing.
We presented our estimated KPI’s and action plan for the board. It would require substantial effort for this to be done and the board doubted because the results seemed out of proportion and most of all unattainable… In the end the alternative was ultimately more daunting and the potential upside was too good for them to turn this opportunity down.
The Brand today
This brand is now in 10 different countries internationally… Another factor which is neglected and overlooked by effective marketing; When done properly, it brings invaluable synergies and benefits to the B2B part as well as the B2C part.
Contact us and we will be happy to give you a quote on whether your company has the same potential and give you our step-by-step system for how you can achieve the same results with a proven digital framework for your online marketing.
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